Samsung Teases 2026 Black Friday Lineup Featuring New Galaxy S25 Ultra and Foldables

Samsung is set to roll out a series of promotions for the upcoming Black Friday shopping weekend, with the tech giant highlighting its latest Galaxy S25 Ultra flagship, the still‑fresh S24 series, a range of foldable devices, tablets, smartwatches and a selection of certified‑refurbished units.

Industry watchers note that Samsung typically uses the post‑Thanksgiving sales period to clear inventory ahead of the holiday season while also generating buzz for newly released models. The inclusion of the S25 Ultra—a device that builds on the company’s tradition of high‑resolution cameras, advanced AI processing and 5G connectivity—suggests the company will leverage its most premium handset to attract early adopters willing to spend during the discount window.

Alongside the flagship, the S24 series is expected to remain a focal point of the campaign. Launched earlier in the year, those models often receive price cuts or bundled accessory offers during Black Friday, providing a more affordable entry point for consumers who want a recent‑generation Samsung experience without paying full price for the newest hardware.

The foldable lineup, which includes the latest iteration of the Galaxy Z series, is also slated for promotion. Foldables have gradually moved from niche to mainstream, and Samsung’s continued emphasis on the form factor during a high‑visibility sales event underscores its strategy to expand market share in that segment. Tablets and the Galaxy Watch line are likely to appear in bundled deals, a tactic that encourages cross‑selling across the ecosystem.

Refurbished Samsung devices will join the mix, offering budget‑conscious shoppers a way to acquire premium hardware at reduced cost. Samsung’s certified‑refurbished program typically includes a warranty and thorough testing, making these units a viable alternative to brand‑new products. Analysts expect the combination of new releases, discounted older models and refurbished options to broaden the appeal of the Black Friday sale across different consumer segments.

While exact pricing and bundle details have not been disclosed, Samsung’s past Black Friday campaigns have featured percentage‑off discounts, trade‑in credits and limited‑time offers on accessories such as earbuds or smart‑watch straps. The company is expected to announce its full slate of deals in the days leading up to the shopping weekend, likely through its official website, partner retailers and major e‑commerce platforms.

Consumers planning to take advantage of the sales are advised to monitor Samsung’s announcements closely, compare offers across authorized sellers and verify warranty coverage on refurbished units. With the holiday shopping season already in full swing, Samsung’s Black Friday push could serve as a bellwether for the brand’s sales performance heading into the end‑of‑year period.